BRAND CONCEPT & DEVELOPMENT
Logo and branding toolkit we created for emerging winery Defiant Vines, located in the Finger Lakes Region of upstate New York. Their tagline is ‘unfit grapes, unexpected wines’ as they plan to source the Muscadine Grape (the only grape native to the US) in an innovative new process for an East Coast vineyard. The branding is approachable, contemporary and hip, as well as embraces modern sensibilities.
FINAL BRAND & STYLE GUIDE
After finalizing the branding we established a toolkit of the visual elements. The style guide serves as a reference tool, streamlining the content creation process for our clients by cohesively laying out logo usage guidelines, color palette, typography, supporting graphics and background elements. The components of this guide and its effectiveness are at the forefront of our mind throughout the entire creative process.