LA3C | Capital of Creativity & Culture Festival
2022 IDENTITY DESIGN
When conceptualizing the LA3C festival identity, we drew inspiration from the dynamic arts scene and the vivid palette of Los Angeles to create the artwork, which relies heavily on movement and bold, colorful ribbons of paint interacting with and drawing emphasis to the typography. The saturated palette and the literal textured paint contours are intended to capture the feeling and the vibrancy of the culture of L.A.
PROCESS
