BRAND CONCEPT
Logo and branding toolkit we created for Bay Area based commercial lifestyle and documentary photographer Nikki Ritcher. As she moved into new territory with her photo business, Nikki was ready to professionally uplevel her branding to appeal to a wider range of clients. Our intention was to create something simple, yet elegant, that would elevate her branding while allowing her photo portfolio to have the emphasis.
BRAND DEVELOPMENT
In her photographic experiences Nikki has a vast portfolio ranging from corporate branding and conferences, portraiture, to lifestyle. In developing her logo and color scheme, our goal was to showcase the richness of her expertise. In addition to her phenomenal talent as a professional photographer, she has a zest for life and it was important to us that feel reflected in her branding. This was part of the reasoning behind having a mostly muted color palette with one saturated accent color.
FINAL BRAND & STYLE GUIDE
After finalizing the branding we established a toolkit of the visual elements. The style guide serves as a reference tool, streamlining the content creation process for our clients by cohesively laying out logo usage guidelines, color palette, typography, supporting graphics and background elements. The components of this guide and its effectiveness are at the forefront of our mind throughout the entire creative process.