MAIN STAGE | SCRIM DESIGN Main stage scrim design reimagined from the 2018 branding. Photo: Alive Coverage +
LIFE IS BEAUTIFUL SEPTEMBER 21-23, 2018 | LAS VEGAS, NV
The Life is Beautiful team approached us to expand upon on the 2018 festival artwork, to take their branding to the next level. We helped them give their branding a well-rounded, cohesive look that could be used for marketing campaigns, social media assets, announcements, and all of their onsite assets (signage, the festival guidebook & credentialing systems & designs). We worked closely with the Marketing Director and team to strategize and collaborate on specific marketing materials and brand experiences. We designed and developed a working toolkit of swatches, patterns and icons that complimented the look and feel of the lineup poster originally designed by Lakwena.
MARKETING CAMPAIGNS | VIDEO GRAPHICS
Created announcement videos in After Effects.
MARKETING CAMPAIGNS | SOCIAL MEDIA ANNOUNCEMENT SERIES
MUSIC LINEUP
THE KICKER COMEDY
CULINARY
ART + MURALS
COUNTDOWN
Photo: Alive Coverage +
CREDENTIAL DESIGNS
Laminate designs with foil, various wristband designs, parking passes.
Photo: Alive Coverage +
FESTIVAL GUIDE DESIGN
Festival Guidebook including schedules, site map, various experience call outs.
Photo: Alive Coverage +
SIGNAGE
Onsite signage for the festival.
Photo: Alive Coverage +
