BONNAROO MUSIC & ARTS FESTIVAL IDENTITIES | 2011 - 2016
It’s been a privilege to be the Creative and Art Director duo and collaborate with many amazing artists over the years on rebranding the Bonnaroo Music & Arts Festival’s logo and identity systems.
Each year we sought a new look and feel that would visually capture the magic of the brand, as well as convey the visceral experience of being immersed in the Bonnaroo community.
Years producing Bonnaroo: 2003-2016. Collaborative artists include Made Up, Steve Wilson, Morning Breath, Serial Cut, Dark Igloo and National Forest. Promoters include Superfly and AC Entertainment.
PROGRAM GUIDE BOOK / MAPS + SCHEDULES
DIGITAL ASSETS
Social media assets, Website graphics, e-blast layouts + mobile app design
CREDENTIAL SYSTEMS
Cloth / RFID and tyvek wristbands, laminates, parking passes and RFID scan stations designs.
MERCHANDISE
SIGNAGE
Onsite signage consists of many moving parts - from creating custom neon entryway signs, to food and beverage headers, sponsorship and directional signage, we had a hand in it all.
BONNAROO WORKS FUND
The Bonnaroo Works Fund supports arts, educational and environmental programs both locally in the community of Coffee County, Tennessee as well as nationally by invitation. We branded the BWF with it’s own look and feel to create signage, digital assets as well as this custom donor wall mural.
Mural Collaboration: Sarah C. Rutherford, Mary Bohan, Lea Rizzo, Katharina Jackson
TICKET PACKAGES
In the spring fans receive their wristbands and important info in the mail, along we that we enjoyed sending them a fun and creative gift to get them excited for the event. From lunchboxes to cereal boxes with action figures to a “15 Years of Magic” bag with a custom 8-Ball and playing cards, we collaborated with some very talented artists on these projects.
Cover Photo by Brian Hensley Photography
