Outside Lands Music Festival | Golden Gate Park, San Francisco, CA
![](https://cdn.myportfolio.com/e052b740d47ef5109307ace13556fab7/50ddf653ac20a522917f30cb_rw_1920.jpg?h=6c6fd6ac2e76b7a74b06286469b98f9c)
OUTSIDE LANDS FESTIVAL IDENTITIES | 2011 - 2016
It’s been a privilege to be the Creative and Art Director duo and collaborate with a handful of incredibly talented designers over the years on rebranding the Outside Land’s logo and identity systems.
Each year we strived to create a fresh identity that speaks to the look and feel of the San Francisco Bay Area, the magic of being in Golden Gate Park, and is a nod to the artsy attendees who have a taste for some of the best food and drink California has to offer.
Years producing Outside Lands: 2008-2016. Collaborative artists include Andrew Holder and DKNG. Promoters include Superfly and Another Planet Entertainment.
![](https://cdn.myportfolio.com/e052b740d47ef5109307ace13556fab7/7e952e1fec43577c569d4336_rw_1920.png?h=8f01cae18693914f8ee2ff6502fbfbaa)
PROGRAM GUIDE BOOK / MAPS + SCHEDULES
![](https://cdn.myportfolio.com/e052b740d47ef5109307ace13556fab7/68bf5c3d-0241-46c1-95cd-95ca340add2d_rw_1920.jpg?h=94c1e46d8e3a83687de331f27cef4ba4)
DIGITAL ASSETS
Social media graphics, e-blast layouts + mobile app design
![](https://cdn.myportfolio.com/e052b740d47ef5109307ace13556fab7/018673a3-5e22-41ad-9477-f41bd9a10fd6_rw_1920.jpg?h=c589b11896db39d4e56c8fd64da82dde)
CREDENTIAL SYSTEMS
Cloth / RFID and tyvek wristbands, laminates, satins, parking passes, security pass boards and RFID scan stations designs.
![](https://cdn.myportfolio.com/e052b740d47ef5109307ace13556fab7/6acbf583-794f-43b3-a51a-b4507658a0c8_rw_1920.jpg?h=7e4f8420782739a553786c842a202a35)
MERCHANDISE
![](https://cdn.myportfolio.com/e052b740d47ef5109307ace13556fab7/1faca264-bb1b-455b-9342-ede9e6f93ef8_rw_1920.jpg?h=aea3150eab9581b0e37180db555ea6f1)
SIGNAGE
![](https://cdn.myportfolio.com/e052b740d47ef5109307ace13556fab7/e06c0c1ae7eac382d56ec4aa_rw_1920.jpg?h=8c19be9a6348c246c7ac9aa83b9580d7)
Cover Photo by Ryan Mastro Photography