NICKI BLUHM | LOGO + MERCH
With a new album, new places and a new life chapter beginning for the singer songwriter Nicki Bluhm, she came to us for a new logo design. We drew inspiration from her fresh, excited energy and some of our keywords were empowered, clean, bold, classic, vintage meets modern, outdoorsy, artistic, earthy. The color scheme was partially inspired by the Sam Phillips in Memphis, which is a snapshot in time from the 1950s and where she recorded her most recent album.
ILLUSTRATION PROCESS
