SAIL ACROSS THE SUN | MIAMI, FL TO COZUMEL, MEXICO | FEB 13 - 17, 2025
2025 LOGO, IDENTITY DESIGN & MOTION GRAPHICS
Grateful for the opportunity to redesign the identity for Sail Across the Sun 2025 produced by our friends at Sixthman, one of our favorites!
The concept we created centers around a tropical underwater world with new creatures and characters. We had fun with the idea of creating multiple versions of the identity concept in order to give it more legs and diversify the marketing possibilities. With the two iterations the light and color streaming through the water changes dramatically from day to night, and the sun becomes the moon. Through atmospheric perspective we created depth and an ocean floor to ground the elements, as well as a nod to San Francisco.
PROCESS
